Search Engine Ranking Guidelines – 60 Rules (Ultra Detail)


📘 Search Engine Ranking Guidelines – 60 Rules (Ultra Detail)

🔹 Basic Level (1–10)

1. High-Quality Content

  • Definition: Content user-centric और in-depth होना चाहिए।

  • Problem: Thin/duplicate content rank नहीं करेगा।

  • Example:
    ❌ “Best Shoes” (100 words generic)
    ✅ “Best Shoes 2025 with reviews, prices, and buying guide” (2000 words)

  • Fix: Detailed, original content publish करें।

2. Keyword Optimization

  • सही जगह keywords use करें (title, headings, first 100 words)।

  • ❌ Keyword stuffing

  • ✅ Natural keyword placement

3. Title Tag Optimization

  • Title = सबसे बड़ा ranking factor।

  • Example: “Buy Red Nike Shoes Online – Free Delivery”

4. Meta Description Improve करें

  • Direct ranking factor नहीं, लेकिन CTR बढ़ाता है → indirectly ranking improve।

5. Heading Tags Use करें

  • H1 main keyword, H2/H3 subtopics → SEO clarity।

6. Mobile-Friendly Website

  • Mobile usability = ranking factor।

7. Fast Loading Speed

  • Core Web Vitals impact ranking।

8. Internal Linking

  • Link juice distribution ranking को boost करता है।

9. Alt Text for Images

  • Image search ranking और topical relevance।

10. HTTPS Security

  • Secure site को ranking boost मिलता है।

🔹 Advanced Level (11–20)

11. Backlinks (Quality over Quantity)

  • High DA backlinks rank push करते हैं।

12. Anchor Text Optimization

  • Natural और relevant anchor text use करें।

13. User Experience (UX)

  • Bounce rate, dwell time ranking signal हैं।

14. Freshness Factor

  • Updated content को boost मिलता है।

15. Avoid Duplicate Content

  • Duplicate → ranking dilution।

16. Schema Markup

  • Rich snippets CTR बढ़ाते हैं → better ranking।

17. Local SEO (NAP Consistency)

  • Name, Address, Phone same होने चाहिए।

18. Domain Authority

  • Trusted domains fast rank करते हैं।

19. Social Signals (Indirect)

  • High engagement = Google trust बढ़ता है।

20. Long-Form Content

  • 1000–2000 words content ज्यादा rank करता है।

🔹 Pro Level (21–30)

21. E-A-T (Expertise, Authoritativeness, Trustworthiness)

  • Google YMYL pages पर ज्यादा ध्यान देता है।

22. Content Intent Match करें

  • Searcher intent = informational, transactional, navigational।

23. Click-Through Rate (CTR)

  • High CTR = positive ranking signal।

24. Low Bounce Rate

  • Users site छोड़कर तुरंत ना जाएं।

25. Dwell Time Improve करें

  • Users ज़्यादा समय content पढ़ें।

26. Voice Search Optimization

  • Conversational keywords target करें।

27. LSI Keywords Use करें

  • Related terms ranking में मदद करते हैं।

28. Topical Authority Build करें

  • Niche में cluster content create करें।

29. Content Readability

  • Simple language (Flesch score high)।

30. Multimedia Use करें

  • Videos, infographics ranking boost करते हैं।

🔹 Expert Level (31–40)

31. Core Web Vitals

  • LCP, CLS, FID optimize करें।

32. Image Optimization

  • File size, alt text, WebP format।

33. Video SEO

  • Title, description, transcript add करें।

34. Local Citations

  • Directories में सही NAP data।

35. Google My Business Optimize करें

  • Reviews, posts, photos update करें।

36. FAQ Schema

  • Rich results SERP CTR बढ़ाते हैं।

37. Content Consistency

  • Regular publish करने से trust build होता है।

38. Outbound Links (Quality)

  • Relevant authority links add करें।

39. Avoid Spammy Links

  • Low-quality backlinks penalty दिलाते हैं।

40. Domain Age

  • पुराना domain ज्यादा trust पाता है।

🔹 Master Level (41–50)

41. Page Depth ≤ 3 Clicks

  • Easily accessible pages rank better।

42. Content Update Frequency

  • Evergreen pages को भी update करते रहें।

43. Multilingual SEO (hreflang)

  • सही language index होगा।

44. Content Engagement

  • Comments, shares ranking में मदद करते हैं।

45. Brand Mentions

  • Brand authority = higher ranking।

46. Content Diversity

  • Blog, video, podcast mix करें।

47. Topical Clusters

  • Multiple pages एक topic cover करें।

48. Avoid Keyword Cannibalization

  • Same keyword multiple pages target ना करें।

49. Proper Redirects

  • 301 redirect link juice pass करता है।

50. Link Reclamation

  • Lost backlinks recover करें।

🔹 Enterprise Level (51–60)

51. AI & NLP Optimization

  • Google BERT/RankBrain → natural language content।

52. Entity-Based SEO

  • Google knowledge graph entities target करें।

53. Content Hub Pages

  • Hub + spoke structure ranking में help करता है।

54. Schema for Products/Reviews

  • E-commerce ranking boost।

55. Content Syndication Carefully करें

  • Duplicate penalty avoid करें।

56. Server Location & CDN

  • Region-specific ranking बेहतर होता है।

57. CTR Testing via A/B Titles

  • High CTR titles ranking boost करेंगे।

58. Featured Snippet Optimization

  • Direct answers, lists, tables format।

59. Zero-Click SEO

  • Optimize for knowledge panels, snippets।

60. Continuous SEO Audits

  • Crawl + Index + Rank issues fix करें।


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