Hreflang Tags Kya Hote Hain? Multilingual SEO Ka Complete Guide in Hindi (2025)

 Hreflang Tags Kya Hote Hain? Multilingual SEO Ka Complete Guide in Hindi (2025)

🔷 Hreflang Tag Kya Hai?

Hreflang ek HTML tag hai jiska use Google ko ye batane ke liye kiya jata hai ki kisi web page ka version kaunsi language aur kaunsi country ke users ke liye bana hai.

Agar aapki website multiple languages (jaise Hindi, English, French) me content provide karti hai, ya multiple countries (jaise India, USA, UK) ke liye alag-alag versions hai, to hreflang tag aapke SEO ke liye bahut zaroori hai.

🧩 Hreflang Ka Syntax Kaisa Hota Hai?

html

<link rel="alternate" hreflang="language-region" href="page-URL" />
AttributeMeaning
rel="alternate"Yeh batata hai ki yeh ek alternative version hai
hreflang="..."Language aur region code
href="..."URL jiska alternate version hai

🔶 Example:

Agar aapke paas ek blog post hai:

  • English version: https://example.com/en/blog-post

  • Hindi version: https://example.com/hi/blog-post

Toh head section me ye likhna hoga:

html

<link rel="alternate" hreflang="en" href="https://example.com/en/blog-post" />
<link rel="alternate" hreflang="hi" href="https://example.com/hi/blog-post" />

🔷 Hreflang Code Examples (Common Use):

hreflang CodeLanguage & RegionDescription
enEnglish (generic)Sabhi English readers ke liye
en-usEnglish - USUS ke liye
en-gbEnglish - UKUK ke liye
hiHindiHindi readers ke liye
frFrenchFrench readers ke liye
x-defaultDefault pageJab koi specific match na mile

📈 Hreflang Tags Kyu Zaroori Hain? (SEO Benefits)

FaydaDetail
✅ Correct Content DeliveryHar user ko uski language/region ka content milta hai
✅ Duplicate Content Problem Se BachavGoogle samajh jata hai ki alag languages same content ka part hain
✅ Better Ranking in Local SearchLocal version dikhte hain local search results me
✅ Enhanced User ExperienceUser ko apni language me page milta hai

⚙️ Hreflang Tag Ko Kahan Add Karein?

  1. HTML <head> Tag Mein – Most common method

  2. HTTP Header – Non-HTML files jaise PDF ke liye

  3. XML Sitemap – Large multilingual sites ke liye

🛑 Common Mistakes in Hreflang Implementation

MistakeExplanation
❌ Wrong language codesJaise en-IN galat hai, sahi hoga en-in (hamesha lowercase)
❌ Missing reciprocal linksHar version me sabhi versions ka reference hona chahiye
❌ Not adding x-defaultJab koi language/region match na ho to default URL batayein
❌ URL errorsGalat ya broken URLs SEO ko effect karte hain

🧪 Hreflang Tag Check Karne Ke Tools

ToolUse
✅ Ahrefs Hreflang CheckerProper hreflang tags check karta hai
✅ Screaming Frog SEO SpiderSite-wide hreflang audit karta hai
✅ Google Search ConsoleHreflang errors ya issues show karta hai
✅ Chrome Extension – Hreflang Tag CheckerOn-page testing ke liye

🔚 Conclusion:

Agar aap apni website ko global audience ke liye banana chahte hain ya multiple languages me content publish karte hain, to hreflang tags ka sahi use SEO ke liye bahut powerful tool hai.

Ye Google ko batata hai ki kaunsa content kis audience ke liye hai, aur isse aapki site ki search visibility, CTR, aur user satisfaction sab kuch improve hota hai.

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